17H10 celebrates its 3rd birthday!
17H10 celebrates its 3rd birthday ! And honestly, we still can't believe it. Exactly 3 years ago we closed our Ulule campaign. Your first pre-orders had been a real encouragement for us and the spark that allowed us to launch. 17H10 went from a dream project in our living room to a real young company.
Back in pictures on our journey and our creations!
It all started in our shared apartment, which quickly became overrun. We wanted to create a professional wardrobe with clothes that women would feel good in. Our concept of the mix-and-match suit was born! Pair the jacket with the trousers of your choice to create the suit of your dreams.
Trying on our first prototypes with Véronique, the modelist with whom we still work today, was a particularly memorable moment. We wanted our different cuts of jackets, trousers and skirts to be perfect and to fit all body types.
Our first trip to Portugal remains one of our best memories of the last three years. We discovered our first collection and met our partners with whom we still work and have developed a beautiful relationship of trust.
Following this trip to Portugal, we released our first ready-to-wear collection, which marked the launch of 17H10 and our concept of the "tailor to compose".
We told you about all the steps of the creation of 17H10 in our podcast "Beginning".
Following our Ulule campaign, we have started to receive many of you in our showroom in the 10th arrondissement to show you our pieces, meet you and advise you. These privileged moments with each of you have allowed us to better understand your needs and desires, and to refine our collections.
The opening of our first boutique in the Marais afterwards in December 2019 was a very important milestone. The creation of an open space dedicated to our brand, the discovery of a new profession, that of retail, and the arrival of Sakina, a pillar of 17H10, whose excellent advice and joie de vivre you rave about.
The year 2020 that followed has been chaotic due to the health context. It was an opportunity to strengthen our ties, to share our difficulties and fears with you, but also to reinforce our digital presence and to affirm our eco-responsible commitment. We tell you how we went through this period in our series "Diary of a start-up" to be found here.
2021 is full of hope and ambitions, with collections that are growing and diversifying, a great team that has grown and a second boutique in Saint-Sulpice that we are very proud of.
Since our first collection, our power dressing has also grown with many new cuts of jackets and trousers as well as new products such as dresses, trench coats, jumpsuits, sweaters and many more to come!
Last June, we also joined La Caserne, the largest ecological transition gas pedal dedicated to the fashion and luxury industry in Europe. It is a chance for us to evolve within this ecosystem of young committed brands.
Finally, we just wanted to say a huge THANK YOU. Thank you for following us and loving what we do. Thank you for your feedback and your comments that help us so much. Thank you for your trust which honors us!
