For brands, this new reality is an opportunity to return to their raison d'être, to the values they defend. On a global level, the BCF (British Fashion Council) and the CFDA (Council of Fashion Designers of America), in a joint letter, presented the need to rethink the entire fashion industry, with the injunction to produce more responsibly, more sustainably, ignoring quantity in favor of quality.the challenge lies in translating these values into commitment, in a context where the consumer confined and then in telecommuting is in search of sincerity, authentic content and commitment The rise of the "remote", with telecommuting and online sales, has pushed brands to rethink their relationship with their community, by adapting their way of communicating and respecting their commitments to consumers.
The Covid crisis, by inciting us to look at ourselves, our values and our priorities, questions us as consumers. Faced with a world that has been frozen for almost a year, it is time to take stock. The pandemic has accelerated a process that has already been underway for several years; the empowerment of the consumer. Today's consumer is more demanding, more attentive to the quality of the offer, which must coincide with new standards.
In the world of fashion, this translates into a craze for ethics, for eco-responsibility, for a return to know-how and local production.This growing trend could have as its mantra "Consume less but better".
...For more committed brands
17H10 in this movement
We are proud to be part of a movement that augurs the viability of tomorrow's fashion, and proud to be attached to values that we wish to share and transmit through ethical clothing, which we want to respect the environment and workers. We are happy to see that our concern is shared by a growing community; happy to see that today combining a unique know-how with an ethical concern is a successful formula. Accompany you with our women's tailorsOur ambition is to accompany you with our feminine, chic, timeless and eco-responsible tailors, as we enter the year 2021. To make 17H10 grow is also to make this ideal that we defend grow.
Thank you for supporting us in this project!
Amélie and Caroline, creators of 17H10
