WHY 5:10 PM?
You have often asked us the question, why did we call our brand "17H10"? Any idea?
WHAT DO WE OFFER?
The suit is an essential for the professional wardrobe. But when you are a woman, it can be difficult to find a suit with a feminine and elegant cut. It is with this in mind that we decided to create 17H10.
17H10 offers comfortable and high quality suits. Our cuts are elaborated with a team of stylists and pattern makers who master the know-how of the tailor. Our suits are made from noble and natural materials and our production is part of a responsible approach.
17H10 dresses ambitious, independent women with exciting professional lives. Women whose day is punctuated by their schedule. Our outfits follow them from morning to night, from an important meeting to an afterwork, and are equally suited to an elegant and sophisticated outfit or a casual one. The schedule symbolizes this rhythm and this sequence of events throughout the day.
Pink Brick Suit Set
BUT WHY 5:10 PM?
We see 5:10 pm as a time of possibilities. No longer really belonging to the afternoon, but not considered the evening either, 5:10 is a time of transition and opportunity. Still in the office or already on the way to a new adventure, it's the pivotal hour when anything can still happen!
Camel suit set
Have you noticed our signature? Visualize a time dial that displays 17:10 with its hands and look at our suit jackets. You will find the 17:10 key in two places. At the collar, the angle of the notch corresponds to the time 17H10. Depending on the color, this detail is nicely highlighted by a color contrast. And you find this same notch on the wrist for a delicate and recognizable signature.
You now know all the secrets of our 17H10 signature!
